The Challenge With flagging occupancy in their memory care neighborhood, our client partner was in need of quality health care leads. Because a move to memory care is often triggered by an event – perhaps a senior’s family discovers their loved one is getting lost
The Challenge With plans in place to develop one-of-a-kind senior living – independent, assisted living and memory care – in areas across California, this client sought out a partner that could provide consultative marketing and high-level strategy for projects in development. Work Performed Name Development
The Challenge With newer inventory on campus, it was important for our client to renovate existing, older apartment homes to keep momentum up across all availability. Spreading the word about these renovations and updates – and perhaps changing existing perceptions that the “other” building is
The Challenge Carillon Senior Living, located in Lubbock, Texas, was founded in 1975, and has a strong pride of place. With deep roots in the area, the client was reluctant to consider partnering with an “outside” agency. But with clients from coast to coast, Angell
The Challenge After being open for a year, our community partner – which offers independent living, assisted living and memory care – was lagging in assisted living move-ins. As a newer brand in the market, awareness was paramount in our marketing strategy. With an active
The Challenge Luther Manor is a well-known, non-profit Life Plan Community located in Wauwatosa, WI that opened its doors to its first residents in 1961. Having thrived as a market leader over the ensuing decades, the time had come for Luther Manor to refresh and
The Challenge Longhorn Village, a not-for-profit Life Plan Community just outside of Austin, Texas, embarked on an expansion to include more than 50 independent living apartments. Angell Marketing knew the key to this project would be garnering awareness, generating excitement and educating age- and income-qualified
The Challenge Emerald Heights, a senior living community located in Redmond, WA, needed updated branding. Their original logo design featured a scene from the community – the walking path and a tree. Contemporary in appearance when it was created, its elements now appeared flat and
The Challenge Selling something that does not yet exist is a unique challenge we have risen to time and time again. In this case, we were tasked with naming a high-end senior living midrise in the development phase in Irvine, CA. In addition to naming,
