More than a Preference: A Strategic Approach to Brand Color in Senior Living
What do you think of when you see the color yellow? For some, it’s warm and calming. For others, it’s anxiety-inducing. How you react to a color can feel deeply personal. Colors evoke memories and trigger...
The Seasonality of Social
The effectiveness of social media as a marketing tool — just like the effectiveness of any content channel — is as much about when you post as what you post. In the senior living space, a...
Beyond the Lens: Hidden Benefits of a Community Photo Shoot
The average attention span of an adult is eight seconds. We started to dig a little deeper into this finding but got distracted. Apparently, it also takes an average eight seconds for the croissant you had...
Client Satisfaction for the WIN!
When it comes to marketing, creativity, and campaign effectiveness, it is not the sole measure of success. If the client isn’t satisfied, no agency will be successful in the long run. At Angell Marketing, we’ve forged...
Senior Living Photo Shoot— Part 2: The Shoot
Welcome back to our senior living photo shoot diaries, where we’re documenting Ellyce and Rachel’s photoshoots for two Washington communities. In part 1, we laid out the process of planning and what all goes into getting...
New & Seasoned: Branding Senior Living Communities—Part 2
I’m sure most of us will agree that we all need a refresh every now and then. Sometimes that means a new hairstyle or an updated wardrobe. Sometimes it’s a change of scenery to a new...
