What do you think of when you see the color yellow? For some, it’s warm and calming. For others, it’s anxiety-inducing. How you react to a color can feel deeply personal. Colors evoke memories and trigger gut reactions that many people struggle to articulate when
The effectiveness of social media as a marketing tool — just like the effectiveness of any content channel — is as much about when you post as what you post. In the senior living space, a strong social media strategy incorporates seasonality in a way
The average attention span of an adult is eight seconds. We started to dig a little deeper into this finding but got distracted. Apparently, it also takes an average eight seconds for the croissant you had with your tea this morning to get from your
Knock knock. Who’s there? Senior Living Marketing Humor. Senior Living Marketing Humor who? Yeah, exactly. When it comes to using humor in advertising and marketing, the rules tend to change according to what industry you’re in. Shilling cat food? Amusing. Pushing new cars? Kinda funny.
When it comes to marketing, creativity, and campaign effectiveness, it is not the sole measure of success. If the client isn’t satisfied, no agency will be successful in the long run. At Angell Marketing, we’ve forged great long-term partnerships with our clients while exploring exciting
QR codes have been around since 1994, so why does it seem like you’re seeing them more and more, particularly in the senior living market? The answer is quite simple. Like most new technologies, the adoption rate is much slower for older generations. According to
Picture this: You head down to your mailbox one afternoon to receive your daily stack of mail. Dread comes over you as you realize most of your mail is bills and various promotional advertisements. All the junk you wish to throw away. But, as you
We are humbled and proud to announce that Angell Marketing was recognized for the 2023 Mature Media Awards! For two years in a row, our senior living agency has represented one of the nation’s best marketing, communication and educational programs for older adults. Our work
As the holiday season approaches, seniors just want to have fun! Contrary to popular belief–seniors don’t want to sit around in their rocking chairs and knit fuzzy sweaters. The holidays are a great time to gather with the community and one way to accomplish that
Welcome back to our senior living photo shoot diaries, where we’re documenting Ellyce and Rachel’s photoshoots for two Washington communities. In part 1, we laid out the process of planning and what all goes into getting ready for day 1 of the shoot. After a