Branding

Branding

Agencies Are From Mercury, Clients Are From Jupiter

Why is Communication Important in Marketing? All healthy relationships are built on one important factor: good communication. The trick, of course, is figuring out what specific type of communication is most effective for both parties involved. Sure, our headline is a riff on a popular

Branding

Key Elements Every Senior Living Community Website Should Include

Online presence has become more important than ever. If your audience can’t find your website, you might as well not exist. And if your site doesn’t offer compelling reasons to choose your brand, someone else’s will. This is even more important for senior living because

Hand-drawn logos of The James
Branding

New & Seasoned: Branding Senior Living Communities—Part 1

I always jump at the chance to work on a branding project for a brand-new senior living community. Of course, the logos, colors, and designs are all part of the excitement. But the real opportunity is creating a unique story from a white canvas. Adding

Exterior Image of Emerald Heights
Branding

New & Seasoned: Branding Senior Living Communities—Part 2

I’m sure most of us will agree that we all need a refresh every now and then. Sometimes that means a new hairstyle or an updated wardrobe. Sometimes it’s a change of scenery to a new home. Whatever the rebrand, it feels good to make

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