The effectiveness of social media as a marketing tool — just like the effectiveness of any content channel — is as much about when you post as what you post. In the senior living space, a strong social media strategy incorporates seasonality in a way
Generative Engine Optimization: A New Layer to Your SEO Strategy In the evolving ABCs and 123s of digital marketing, generative engine optimization, or GEO, is widely considered the next evolution of search , riding the wave of AI-driven search experiences. (See, we told you it
Why is Communication Important in Marketing? All healthy relationships are built on one important factor: good communication. The trick, of course, is figuring out what specific type of communication is most effective for both parties involved. Sure, our headline is a riff on a popular
When it comes to marketing, creativity, and campaign effectiveness, it is not the sole measure of success. If the client isn’t satisfied, no agency will be successful in the long run. At Angell Marketing, we’ve forged great long-term partnerships with our clients while exploring exciting
Online presence has become more important than ever. If your audience can’t find your website, you might as well not exist. And if your site doesn’t offer compelling reasons to choose your brand, someone else’s will. This is even more important for senior living because
There’s a lot of spookiness surrounding the use of AI or artificial intelligence — and rightfully so! You may be struggling to make sense of how a machine can generate messages within seconds that are not only coherent but comprehensive. These advanced systems include claims
Hey, Google! Search for “senior living communities near me.” When on the hunt for a retirement community, active seniors or their loved ones are compelled to browse the web. Google has become a great resource to research and gain insight on just about anything on
Marketing automation is a great way to guide your prospect’s journey! As we all know, choosing a community is a big decision and one that can take not only several months but years. Using a marketing tool can help nurture your leads and automate simple
Is your senior living community one of the many beginning to test email marketing in a digital-oriented world? This is a great first step in exploring all of the many ways emails can help you nurture leads and move them through the buyer’s journey. But
There’s a common misconception about websites: once they’re developed, they’re done. However, a website is not static; it’s ever-evolving and changing to meet the many needs of a community. It may seem like investing (and re-investing) in a dynamic website is a large portion of