Key Elements Every Senior Living Community Website Should Include
Online presence has become more important than ever. If your audience can’t find your website, you might as well not exist. And if your site doesn’t offer compelling reasons to choose your brand, someone else’s will....
Email Marketing Metrics & What They Mean For Your Senior Living Community’s Emails
Is your senior living community one of the many beginning to test email marketing in a digital-oriented world? This is a great first step in exploring all of the many ways emails can help you nurture...
The Value Of (Re-)Investing In A Dynamic Website
There’s a common misconception about websites: once they’re developed, they’re done. However, a website is not static; it’s ever-evolving and changing to meet the many needs of a community. It may seem like investing (and re-investing)...
How Can Senior Living Communities Benefit From Online Reputation Management?
Curating the right brand image for when seniors and their adult children search your community is necessary for holistic marketing success. While much of the internet is out of our everyday control, there are strategies to...
4 Ways To Digitally Market To Seniors During COVID-19
Keeping communications open with seniors during this pandemic is a new challenge facing senior living communities. With traditional on-site avenues no longer an option during COVID-19, it’s become necessary to shift focus. Specifically, an emphasis on...