Equal parts profession and passion.

Equal parts profession
and passion.


Over the years, Angell Marketing has grown and evolved our capabilities and sharpened our processes. But the reason for doing this remains the same. We love working in the senior living industry. It’s that simple.

We eat, breathe and sleep senior living, just like you do. So we can dive right in to learn about your community’s unique challenges and opportunities. That’s where our experience really shines. We know the senior audience and their influencers. We intimately understand the sales process. And we use that expertise to position your senior living community and your sales staff to attract, engage and close your best prospects.

Our Integrated Services

We take a head-on, hands-on approach to senior living marketing. And we draw on that knowledge to develop custom marketing solutions for operating communities, redevelopments and expansions, planned senior housing developments, and even new products or services.

Consulting

To us, it’s more than a consulting assignment. It’s a strategic partnership—working with you to develop a clear and targeted plan to help your team drive sales and occupancy.

  • Marketing & sales management
  • Staff evaluation & recommendations
  • Sales training & coaching
  • Competitive research & positioning
  • Product review & recommendations
  • Audience surveys & focus groups
  • Marketing plan development
  • Budget development & management
  • Marketing audits
  • In-person & virtual event coordination
Branding

There’s no cutting and pasting here. We help you develop a customized brand identity that fits your community…and only your community.

  • Brand discovery
  • Brand positioning, messaging & visual strategy
  • Brand identity
  • Brand standards guide
Creative

Knowing your audience and knowing how to communicate with them—that’s what drives our creative thinking.

  • Copywriting & art direction
  • Content development
  • Print advertising
  • Collateral
  • Infographics
  • Photography & video production
Direct Marketing

We’ll help you develop a strategy to take your message directly to your prospects.

  • Strategy & planning
  • Print design & production
  • List purchase & management
  • Custom data appends
  • Key performance indicators (KPIs) reporting
Digital

Your digital presence says everything about your community, and we’ll help you make the most of it.

  • Responsive website design & development
  • User experience (UX) & user interface (UI) design
  • SEO & SEM
  • Web hosting & maintenance
  • Email marketing & automation
  • Geomarketing
  • Social media & online reputation management
  • Performance reporting & analytics

To us, it’s more than a consulting assignment. It’s a strategic partnership—working with you to develop a clear and targeted plan to help your team drive sales and occupancy.

  • Marketing & sales management
  • Staff evaluation & recommendations
  • Sales training & coaching
  • Competitive research & positioning
  • Product review & recommendations
  • Audience surveys & focus groups
  • Marketing plan development
  • Budget development & management
  • Marketing audits
  • In-person & virtual event coordination

Our Recent Posts

What does a person-centric wellness approach mean for your senior living community?

January 5, 2022

In this day and age, a person-centered wellness approach may seem like an inevitable method. Customizations and personalizations accompany us everywhere. In marketing emails, in coffee orders, in shopping. Why should wellness not also be catered…

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How do you engage VIP members to serve as brand ambassadors for a VIP Program?

November 29, 2021

Engaging VIP Program members to serve as brand ambassadors is a key component of any membership program. For The Variel, a developing senior living community, it was an opportunity to build excitement for the new community…

Read More

Connect With Us

Get to know us. We think you’ll like us. Our clients will tell you they do. They’ll also tell you they like the results we get them.