Equal parts profession and passion.

Senior Living Marketing Agency

Equal parts profession
and passion.


Over the years, Angell Marketing has grown and evolved our capabilities and sharpened our processes. But the reason for doing this remains the same. We love working in the senior living marketing industry. It’s that simple.

Senior living isn’t just what we do. It’s all we do. We have 170 collective years of senior living experience. We’ve stayed on-site at communities—dining, listening, laughing and experiencing what senior living truly means. And every single time, we’re reminded that each community has its own unique character. Our job is to capture it, communicate it and help you sell it.

Our Integrated Services

We take a head-on, hands-on approach to senior living marketing. And we draw on that knowledge to develop custom marketing solutions for operating communities, redevelopments and expansions, planned senior housing developments, and even new products or services.

Consulting

To us, it’s more than a consulting assignment. It’s a strategic partnership—working with you to develop a clear and targeted plan to help your team drive sales and occupancy.

  • Marketing & sales management
  • Staff evaluation & recommendations
  • Sales training & coaching
  • Competitive research & positioning
  • Product review & recommendations
  • Audience surveys & focus groups
  • Marketing plan development
  • Budget development & management
  • Marketing audits
  • In-person & virtual event coordination
Branding

There’s no cutting and pasting here. We help you develop a customized brand identity that fits your community…and only your community.

  • Brand discovery
  • Brand positioning, messaging & visual strategy
  • Brand identity
  • Brand standards guide
Creative

Knowing your audience and knowing how to communicate with them—that’s what drives our creative thinking.

  • Copywriting & art direction
  • Content development
  • Print advertising
  • Collateral
  • Infographics
  • Photography & video production
Direct Marketing

We’ll help you develop a strategy to take your message directly to your prospects.

  • Strategy & planning
  • Print design & production
  • List purchase & management
  • Custom data appends
  • Key performance indicators (KPIs) reporting
Digital

Your digital presence says everything about your community, and we’ll help you make the most of it.

  • Responsive website design & development
  • User experience (UX) & user interface (UI) design
  • Landing page development
  • SEO & SEM
  • Web hosting & maintenance
  • Email marketing & automation
  • Paid and organic social media
  • Reputation management
  • Performance reporting & analytics

To us, it’s more than a consulting assignment. It’s a strategic partnership—working with you to develop a clear and targeted plan to help your team drive sales and occupancy.

  • Marketing & sales management
  • Staff evaluation & recommendations
  • Sales training & coaching
  • Competitive research & positioning
  • Product review & recommendations
  • Audience surveys & focus groups
  • Marketing plan development
  • Budget development & management
  • Marketing audits
  • In-person & virtual event coordination

Our Recent Posts

Creative Holiday Event Ideas For Senior Living Communities

October 25, 2022

As the holiday season approaches, seniors just want to have fun! Contrary to popular belief–seniors don’t want to sit around in their rocking chairs and knit fuzzy sweaters. The holidays are a great time to gather…

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5 reasons why blogs are important for senior living websites

October 6, 2022

When it comes to putting out content in this day and age, it is essential to get your senior living community showcased through blogging. We’d even like to argue that it’s one of the most important features…

Learn More >

Connect With Us

Get to know us. We think you’ll like us. Our clients will tell you they do. They’ll also tell you they like the results we get them.