How Has Senior Living Changed Over The Years?
October 19, 2021
With each aging generation, senior living has changed, adjusted, and adapted along with them. In her 35-year career, CEO and founder Wynne Angell has seen some of those changes firsthand. Since starting her career, she’s worked...
How will senior living meet the needs of baby boomers?
October 15, 2021
How will senior living meet the needs of baby boomers? What’s been the biggest surprise about senior living? We spoke with Dawn Sigmen, Vice President, Director of Client Strategy here at Angell Marketing, to get her...
7 Tips for Getting The Most Out of Your Conference
September 23, 2021
Getting the most out of your conference experience is a top priority for any conference-goer. But when it comes to preparing, there’s so much to think about. What to bring? How to plan? Through years of...
Senior Living Photo Shoot— Part 2: The Shoot
August 26, 2021
Welcome back to our senior living photo shoot diaries, where we’re documenting Ellyce and Rachel’s photoshoots for two Washington communities. In part 1, we laid out the process of planning and what all goes into getting...
Senior Living Photo Shoot— Part 1: The Process
August 20, 2021
We know that updated photos can truly revitalize marketing efforts. So, to help prepare your community for its next photo shoot, we’re documenting the entire photo shoot process in a two-part senior living photo shoot diary...
New & Seasoned: Branding Senior Living Communities—Part 1
July 21, 2021
I always jump at the chance to work on a branding project for a brand-new senior living community. Of course, the logos, colors, and designs are all part of the excitement. But the real opportunity is...
New & Seasoned: Branding Senior Living Communities—Part 2
July 21, 2021
I’m sure most of us will agree that we all need a refresh every now and then. Sometimes that means a new hairstyle or an updated wardrobe. Sometimes it’s a change of scenery to a new...
Email Marketing Metrics & What They Mean For Your Senior Living Community’s Emails
June 21, 2021
Is your senior living community one of the many beginning to test email marketing in a digital-oriented world? This is a great first step in exploring all of the many ways emails can help you nurture...
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3 Overlooked Discovery Questions You Aren’t Asking But Should Be [+Tips!]
May 19, 2021
Launching into a sales pitch without proper discovery is like throwing your selling points against the wall and hoping something sticks. Because each aging adult has different needs and wants, this will never be an effective...
Direct Mail Elements To Consider For a Successful Campaign
April 26, 2021
The formula behind a successful direct mail campaign can’t be replicated for every unique mailer. But with careful consideration of each of the following direct mail elements, you’re that much closer to a successful recipe. Though,...