7 Benefits Of Working With An Agency With Senior Living Expertise
We’re often asked, “what’s the benefit of partnering with an agency with senior living expertise rather than a local agency that is familiar with the area?” A brief look back at the creation of Angell Marketing...
The Value Of (Re-)Investing In A Dynamic Website
There’s a common misconception about websites: once they’re developed, they’re done. However, a website is not static; it’s ever-evolving and changing to meet the many needs of a community. It may seem like investing (and re-investing)...
How Can Senior Living Communities Benefit From Online Reputation Management?
Curating the right brand image for when seniors and their adult children search your community is necessary for holistic marketing success. While much of the internet is out of our everyday control, there are strategies to...
4 Ways To Digitally Market To Seniors During COVID-19
Keeping communications open with seniors during this pandemic is a new challenge facing senior living communities. With traditional on-site avenues no longer an option during COVID-19, it’s become necessary to shift focus. Specifically, an emphasis on...
How Can The Senior Living Industry Meet The Needs & Expectations Of Baby Boomers?
About 50 million people in the baby boomer generation are entering, or will soon enter, into their “golden years” of retirement. As this new generation moves closer to retirement each year, what are they expecting for...
How Can Your Senior Living Community Benefit From Tracking Inquiries?
In terms of inquiries, generating and tracking are two sides of the same coin. We can likely all agree that generating inquiries is a top priority for senior living communities. But the flip side of tracking...
The Power & Influence Of Words In Senior Living
Do you ever wonder why it is so hard for a senior to make the move into a retirement community? Part of the problem may be the words we use to describe our communities and the...