Your Community Shouldn’t Try to Be Everything
March 22, 2022
When it comes to marketing your senior living community, it may be tempting to try to be everything for everyone. It can feel limiting to not share a whole list of services and amenities in a...
5 Steps To Set Your Marketing Team Up For Success
March 1, 2022
Has your sales and marketing team ever needed to push to meet year-end goals in the last stretch of the year? It’s stressful, challenging to make up for lost time, and doesn’t make for a happy...
What does a person-centric wellness approach mean for your senior living community?
January 5, 2022
In this day and age, a person-centered wellness approach may seem like an inevitable method. Customizations and personalizations accompany us everywhere. In marketing emails, in coffee orders, in shopping. Why should wellness not also be catered...
How do you engage VIP members to serve as brand ambassadors for a VIP Program?
November 29, 2021
Engaging VIP Program members to serve as brand ambassadors is a key component of any membership program. For The Variel, a developing senior living community, it was an opportunity to build excitement for the new community...
What will be the lasting impacts of the pandemic on senior living?
November 11, 2021
It’s safe to say that most people are wondering what the impacts of the pandemic on senior living will be—as are we. We spoke with Lesli Knee, Vice President, Director of Client Services, to get her...
How Has Senior Living Changed Over The Years?
October 19, 2021
With each aging generation, senior living has changed, adjusted, and adapted along with them. In her 35-year career, CEO and founder Wynne Angell has seen some of those changes firsthand. Since starting her career, she’s worked...
How will senior living meet the needs of baby boomers?
October 15, 2021
How will senior living meet the needs of baby boomers? What’s been the biggest surprise about senior living? We spoke with Dawn Sigmen, Vice President, Director of Client Strategy here at Angell Marketing, to get her...
7 Tips for Getting The Most Out of Your Conference
September 23, 2021
Getting the most out of your conference experience is a top priority for any conference-goer. But when it comes to preparing, there’s so much to think about. What to bring? How to plan? Through years of...
Senior Living Photo Shoot— Part 2: The Shoot
August 26, 2021
Welcome back to our senior living photo shoot diaries, where we’re documenting Ellyce and Rachel’s photoshoots for two Washington communities. In part 1, we laid out the process of planning and what all goes into getting...
Senior Living Photo Shoot— Part 1: The Process
August 20, 2021
We know that updated photos can truly revitalize marketing efforts. So, to help prepare your community for its next photo shoot, we’re documenting the entire photo shoot process in a two-part senior living photo shoot diary...