Senior Living Photo Shoot

Senior Living Photo Shoot


Part 2: The Shoot

Welcome back to our senior living photo shoot diaries, where we’re documenting Ellyce and Rachel’s photoshoots for two Washington communities. In part 1, we laid out the process of planning and what all goes into getting ready for day 1 of the shoot. 

After a busy couple of months of preparing, we’re ready to get the photo shoot started! We’re sharing what day-to-day looks like during a photo shoot and what your community can expect when it’s time to freshen up its content.

Goodbye Phoenix, hello Washington!

Image of clouds of grand canyon from plan window and view of land and water flying into Washington from plane window.

Day 1 of our senior living photo shoot: Heron’s key

Camera crew taking photos of a woman lifting weights with a trainer for a senior living photo shoot.

We hit the ground running with Penrose Harbor—the assisted living community within Heron’s Key. 

In meeting our first model, Percy, our photographer, Jake, offered a handshake. “Jake, I don’t do handshakes. I do hugs,” Percy said.

This encapsulated Percy to a T! Her vibrancy and full-of-life attitude helped us start the week off strong!

behind the scenes of 2 women walking outside while being filmed for a photo shoot

Next, we switched over to video to start our testimonial interviews.  We began with a dual interview with resident Mimi and her granddaughter, Brianna. Mimi, a 99-year-old resident, arrived for the interview all dolled up and excited to share her stories. 

One of the goals of the photoshoot was to capture the different health services that are available at the communities. In the health care center, we did just that with 3 friends. Each of the women were from a different care level—independent living, assisted living, and memory care. We captured them in their element as the women had a great time together.

The rest of the day flew by with an ice cream party on the patio and capturing the dining experience.

Day 2 

The focus of day 2 was interviews, interviews, and more interviews! Residents and staff are truly the best ambassadors for community life and culture, so we wanted to hear straight from them. We conducted 4 resident interviews back-to-back to document the community experience with as many people as possible.

Behind the scenes of a husband and wife being interviewed with cameras and lighting equipment in front of them.

Our first couple, Rick and Meredith, are very involved in the community and participate in many resident-run activities. Ellyce had so much fun with the couple that they even asked her to move into Heron’s Key to keep the fun going! (Unfortunately, Ellyce hasn’t hit the age requirement yet!)

After we broke for lunch, we got back to work with 2 staff interviews. Our interview with Sarah, the director of resident services, had several people in the room tearing up from her kind words. 

To celebrate wrapping up the interviews, we got out the drinks— A group of seniors enjoying drinks and food on a patio while being filmed for a video shoot.for a mock happy hour that is! Our team headed over to a couple’s cottage home, where residents enjoyed drinks and appetizers. 

It’s such a great way to showcase how people are able to live independently in the community.

Afterward, we packed up the busses and shuttled over to watch a Tacoma Rainiers game! Residents of the community are very active individuals and often leave the community on fun activity outings. Because of this, it was important to capture an outing to showcase real activities that prospects can look forward to as members of the community. 

It was so much fun to see the residents enjoying themselves out in the greater community. One of the residents was even lucky enough to catch a promo hat! 

Ellyce and Rachel standing in front of Cheney Stadium Tacoma Rainers baseball game from the stands

DAY 3

It wouldn’t be a Pacific Northwest photoshoot if we didn’t capture the beautiful nature surrounding the community.

The nature trails and landscape are a major draw for Heron’s Key residents. We photographed residents walking their dogs, birdwatching, and hiking the nature trails to highlight this lifestyle.

After that, we set up a mock lunch service with our resident workers serving food, coffee, and pastries at the Benevolent Brew Cafe. From there, we headed over to the kitchen to capture the amazing food that residents enjoy daily. 

Since the residents are the true focus of the community, the rest of the day was resident-focused.

We captured footage of residents: Resident garden with potted plants and benches.

  • Playing Pool
  • Relaxing in the salon and spa
  • Working in the woodshop
  • Working out in the creative arts studio
  • Ladies Knitting
  • In the community garden

And with that, our time at Heron’s Key was over. View of a sunset over a bridge from a car windowWe said our goodbyes and crossed the bridge towards Redmond, Washington, home of Emerald Heights, for the second part of the week. 

Emerald Heights

To start off at Emerald Heights, the team talked with Miriam and Bruce Cullen, two residents of the community. Interviewed in their apartment home, Miriam excitedly showed off her collection of personal artwork, curated furniture, and their beautiful view of the walking trail.A man and woman being interviewed in their living room with lights and a camera in front of them during a senior living photo shoot .

Day 4

Just as the Olympic athletes were giving their all in the Tokyo games, so were the Emerald Heights athletes. Created by the activities team, The Fitness Games were a series of games that residents participated in for the chance to take home the gold. Luckily, we arrived just in time to shoot the impressive athletes of lawn bowling. The competition was intense, focused, and loads of fun to watch.

Residents playing lawn bowling

Next, we moved to shots of the health care center and an interview with Marian Kuehn, a vibrant 100-year-old resident. She joked to our makeup artist that it’s taken her 100 years to try makeup for the first time. 

One of Emerald Heights’ unique features is their resident-made and run garden railroad. The railroad runs through a scaled model of Redmond. Our team had a blast shooting this amazing railroad town. 

Miniature buildings in the resident garden railroadRailroad moving through a miniature garden railroad

We wrapped the day with a happy hour with several residents. This served as a thank you to all of our resident models as well as an opportunity to capture lifestyle shots of residents enjoying each other’s company.

DAY 5: The Last day

One of our special interviews from the Looking over the shoulder of the cameraman during an interview of a man sitting on a bench during a senior living photo shoot. trip came from Erman Chavez. After learning that Erman is a native Spanish speaker, our team conducted the interview in his native tongue.

Erman provided thoughtful and emotional responses about his experiences and shared his favorite tradition. Every year around Christmas, Erman plays the guitar and sings Feliz Navidad for all of the residents, bringing him and the community some holiday joy.

Like Heron’s Key, nature is a huge part of the culture at Emerald Heights.Group of men doing yardwork on a nature trail One of its identifying aspects is its nature trail that circles the community. Of course, we  needed to capture the beautiful landscape and resident hikers enjoying the great outdoors.

Here, we shot a group of resident volunteers in action as they worked to maintain the trail. 

In the evening, we shot our last testimonial, which was really 3-in-1! Looking over the shoulder of the cameraman interviewing 3 sisters sitting on a bench during a senior living photo shoot.

Three sisters moved into Emerald Heights after seeing how much their parents enjoyed living at the community. Their parents were even part of the first group of residents to move in when the community opened. 

a senior living photo shoot: A week in review

The week was a whirlwind but sure was a success! We love being able to visit communities on-site and make connections with residents and members of the staff. We’re excited to use the new content to showcase the unique lifestyle and community culture to new prospects looking for their perfect senior living fit.

Let us know if your community is in need of a photo refresh. Contact us here.

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