We are excited to announce that Angell Marketing received several awards in this year’s 2022 National Mature Media Awards. Leading the way in senior living, the program honors the nation’s best marketing, communication, educational materials and programs presented for older adults. Our agency is honored
When it comes to marketing your senior living community, it may be tempting to try to be everything for everyone. It can feel limiting to not share a whole list of services and amenities in a print ad or include all of your community’s best
Has your sales and marketing team ever needed to push to meet year-end goals in the last stretch of the year? It’s stressful, challenging to make up for lost time, and doesn’t make for a happy team. As a leader, helping your team start the
In this day and age, a person-centered wellness approach may seem like an inevitable method. Customizations and personalizations accompany us everywhere. In marketing emails, in coffee orders, in shopping. Why should wellness not also be catered to each person as well? A new wellness approach,
Engaging VIP Program members to serve as brand ambassadors is a key component of any membership program. For The Variel, a developing senior living community, it was an opportunity to build excitement for the new community as well as generate new leads. The ViP
It’s safe to say that most people are wondering what the impacts of the pandemic on senior living will be—as are we. We spoke with Lesli Knee, Vice President, Director of Client Services, to get her take on what lasting changes we can expect.
With each aging generation, senior living has changed, adjusted, and adapted along with them. In her 35-year career, CEO and founder Wynne Angell has seen some of those changes firsthand. Since starting her career, she’s worked her way from on-site senior living communities to regional
How will senior living meet the needs of baby boomers? What’s been the biggest surprise about senior living? We spoke with Dawn Sigmen, Vice President, Director of Client Strategy here at Angell Marketing, to get her thoughts on senior living. First, can you tell
Getting the most out of your conference experience is a top priority for any conference-goer. But when it comes to preparing, there’s so much to think about. What to bring? How to plan? Through years of trial and error, we’ve both made some mistakes and
Welcome back to our senior living photo shoot diaries, where we’re documenting Ellyce and Rachel’s photoshoots for two Washington communities. In part 1, we laid out the process of planning and what all goes into getting ready for day 1 of the shoot. After a