It’s safe to say that most people are wondering what the impacts of the pandemic on senior living will be—as are we. We spoke with Lesli Knee, Vice President, Director of Client Services, to get her take on what lasting changes we can expect.
With each aging generation, senior living has changed, adjusted, and adapted along with them. In her 35-year career, CEO and founder Wynne Angell has seen some of those changes firsthand. Since starting her career, she’s worked her way from on-site senior living communities to regional
How will senior living meet the needs of baby boomers? What’s been the biggest surprise about senior living? We spoke with Dawn Sigmen, Vice President, Director of Client Strategy here at Angell Marketing, to get her thoughts on senior living. First, can you tell
Getting the most out of your conference experience is a top priority for any conference-goer. But when it comes to preparing, there’s so much to think about. What to bring? How to plan? Through years of trial and error, we’ve both made some mistakes and
Welcome back to our senior living photo shoot diaries, where we’re documenting Ellyce and Rachel’s photoshoots for two Washington communities. In part 1, we laid out the process of planning and what all goes into getting ready for day 1 of the shoot. After a
We know that updated photos can truly revitalize marketing efforts. So, to help prepare your community for its next photo shoot, we’re documenting the entire photo shoot process in a two-part senior living photo shoot diary series. This project takes two of our client services
I always jump at the chance to work on a branding project for a brand-new senior living community. Of course, the logos, colors, and designs are all part of the excitement. But the real opportunity is creating a unique story from a white canvas. Adding
I’m sure most of us will agree that we all need a refresh every now and then. Sometimes that means a new hairstyle or an updated wardrobe. Sometimes it’s a change of scenery to a new home. Whatever the rebrand, it feels good to make
Is your senior living community one of the many beginning to test email marketing in a digital-oriented world? This is a great first step in exploring all of the many ways emails can help you nurture leads and move them through the buyer’s journey. But
Launching into a sales pitch without proper discovery is like throwing your selling points against the wall and hoping something sticks. Because each aging adult has different needs and wants, this will never be an effective strategy. While the instinct to start selling your senior
