Keeping communications open with seniors during this pandemic is a new challenge facing senior living communities. With traditional on-site avenues no longer an option during COVID-19, it’s become necessary to shift focus. Specifically, an emphasis on digital efforts, now more than ever, that encourage conversion
About 50 million people in the baby boomer generation are entering, or will soon enter, into their “golden years” of retirement. As this new generation moves closer to retirement each year, what are they expecting for their senior living years? And how can the senior
In terms of inquiries, generating and tracking are two sides of the same coin. We can likely all agree that generating inquiries is a top priority for senior living communities. But the flip side of tracking is often underutilized or less of a priority. To
Do you ever wonder why it is so hard for a senior to make the move into a retirement community? Part of the problem may be the words we use to describe our communities and the senior living industry as a whole. Words can paint