A prima ballerina who danced with American Ballet Theater in NYC. A captain who stood at the helm of a vessel out of the Boston Harbor for 20 seafaring seasons. A survivor of the Holocaust. A mother of nine and grandmother of 32, who easily
New Perspectives on Hiring in Senior Living Are Picking Up Steam Hiring for senior living and retirement communities, particularly in higher levels of care, has historically been a challenge. But it’s one most communities have met with vigor, as management teams realize they must reach
Knock knock. Who’s there? Senior Living Marketing Humor. Senior Living Marketing Humor who? Yeah, exactly. When it comes to using humor in advertising and marketing, the rules tend to change according to what industry you’re in. Shilling cat food? Amusing. Pushing new cars? Kinda funny.
From her early days as a senior living sales counselor and bold leap into entrepreneurship with her own consulting firm to her evolution into an aging advocate and founder of an award-winning senior living marketing agency serving 30 communities across the nation, Wynne Angell has
When it comes to marketing, creativity, and campaign effectiveness, it is not the sole measure of success. If the client isn’t satisfied, no agency will be successful in the long run. At Angell Marketing, we’ve forged great long-term partnerships with our clients while exploring exciting
QR codes have been around since 1994, so why does it seem like you’re seeing them more and more, particularly in the senior living market? The answer is quite simple. Like most new technologies, the adoption rate is much slower for older generations. According to
Online presence has become more important than ever. If your audience can’t find your website, you might as well not exist. And if your site doesn’t offer compelling reasons to choose your brand, someone else’s will. This is even more important for senior living because
Imagine a vibrant senior living community filled with love, laughter, and lively interactions. Where waking up every day feels exciting and classes, dining, and social gatherings are just a short walk away — a place where fostering engagement is just as important as care received.
Picture this: You head down to your mailbox one afternoon to receive your daily stack of mail. Dread comes over you as you realize most of your mail is bills and various promotional advertisements. All the junk you wish to throw away. But, as you
There’s a lot of spookiness surrounding the use of AI or artificial intelligence — and rightfully so! You may be struggling to make sense of how a machine can generate messages within seconds that are not only coherent but comprehensive. These advanced systems include claims