An insider's view of marketing for senior living

We’ve been in your shoes. Explore our articles on the most important topics in senior living marketing to get an expert’s strategic perspective on solving your biggest marketing, sales and occupancy challenges.
2024 client satisfaction surveys
Creative

Client Satisfaction for the WIN!

When it comes to marketing, creativity, and campaign effectiveness, it is not the sole measure of success. If the client isn’t satisfied, no agency will be successful in the long run.  At Angell Marketing, we’ve forged great long-term partnerships with our clients while exploring exciting

importance of qr codes senior living
Creative

The Revolutionary Impact Of QR Codes In Senior Living

QR codes have been around since 1994, so why does it seem like you’re seeing them more and more, particularly in the senior living market?  The answer is quite simple. Like most new technologies, the adoption rate is much slower for older generations.   According to

Branding

Key Elements Every Senior Living Community Website Should Include

Online presence has become more important than ever. If your audience can’t find your website, you might as well not exist. And if your site doesn’t offer compelling reasons to choose your brand, someone else’s will. This is even more important for senior living because

community engagement for your retirement community
Senior Living

Cracking the code to community engagement.

Imagine a vibrant senior living community filled with love, laughter, and lively interactions. Where waking up every day feels exciting and classes, dining, and social gatherings are just a short walk away — a place where fostering engagement is just as important as care received. 

Creative

 There is no junk in our mail. And direct mail is not dead.

Picture this: You head down to your mailbox one afternoon to receive your daily stack of mail. Dread comes over you as you realize most of your mail is bills and various promotional advertisements. All the junk you wish to throw away. But, as you

Creative

15 awards in two years? We must be doing something right.

We are humbled and proud to announce that Angell Marketing was recognized for the 2023 Mature Media Awards! For two years in a row, our senior living agency has represented one of the nation’s best marketing, communication and educational programs for older adults. Our work

Senior Living

What should your marketing spend look like for FY2024?

So, you’re jumping into budgeting earlier this year than last – nice work! Starting now will allow you to align your budget with goals that are attainable and get you where you need to be. Whether that’s building census, growing awareness, executing on a rebrand,

Digital Marketing

Why is paid search important for senior living communities?

Hey, Google! Search for “senior living communities near me.” When on the hunt for a retirement community, active seniors or their loved ones are compelled to browse the web. Google has become a great resource to research and gain insight on just about anything on

Learn how we helped 100 top brands gain success