Senior living audience insights & content strategy that deliver
Understanding your audience is our specialty. In fact, we have a team made up of senior living content experts dedicated to doing just that. This unique offering sets us apart from other senior living agencies. We use research, data, focus groups, story-mining and rabid curiosity to move beyond demographics.
Right audience, right message, right time
Most agencies look at age, income and geography. All a great start when planning content strategy. At Angell Marketing, our Audience Insights & Content Strategy team checks that box efficiently and then digs right into needs, mindset, timing and emotional triggers.
These are the things that allow us to follow seniors and their families along their journey to what we intend to be a very satisfying and successful transition to becoming part of your community.
Right audience, right message, right time
Most agencies look at age, income and geography. All a great start when planning content strategy. At Angell Marketing, our Audience Insights & Content Strategy team checks that box efficiently and then digs right into needs, mindset, timing and emotional triggers.
These are the things that allow us to follow seniors and their families along their journey to what we intend to be a very satisfying and successful transition to becoming part of your community.
Our senior living audience insights & content strategy services
Focus Group Facilitation
A well-run focus group is one of the most important foundational aspects of a strategic content marketing plan, and our team is expert in facilitating with precision and care.
Research Tool Engagement
From audience demographics and consumer motivators to competitive analysis, market trends and media consumption, we gather and interpret data that informs our content strategy.
Positioning & Messaging Platforms
We develop a positioning statement that represents the true essence of your brand and layer that with messaging that articulates your brand’s personality, values and promise.
Email Marketing
Whether it’s informing, inviting, nurturing or converting, our email marketing services combine smart audience targeting with storytelling to deliver messages that keep communities connected and top of mind.
Digital Content Creation
Our team goes beyond traditional blogs to create resource material that serves a variety of purposes. We expand online offerings with consumer guides, resident profiles, Q&As, how-to articles and more.
Public Relations Management
We understand the importance of earned media. Our PR efforts involve pitching relevant stories to local media and industry outlets to introduce or advance a brand.
Social Media Content Management
We create meaningful, consistent messaging that brings senior living experiences to life on Facebook, Instagram and LinkedIn.
Content Expeditions & Story-Mining
We use every community visit — whether for a photo shoot, focus group, planning meeting or discovery session — to mine for stories, adding to your asset library.
Our content strategy works
From focus groups and on-site story-mining expeditions, to creation of positioning, messaging and personas, our team is uniquely positioned to provide targeted, meaningful content for your audience.
Let’s talk about your senior living audience and content
Whether you’re in need of updated messaging, want to refresh your blog library, stand up a smart eNewsletter to reach your prospects or simply want to talk about content, we’re here to help.