In senior living, marketing rarely happens in a vacuum. Community marketing teams are balancing occupancy goals, sales priorities, internal stakeholders, changing market conditions, resident and family expectations and a growing list of marketing opportunities. At the same time, they may be working with an agency
When considering which tactics support the strongest marketing strategy for senior living communities, many marketers rightfully tend to think first of their website content and functionality. Then they may consider their overall digital presence: SEO, paid search, social media channels, marketing automation and email tactics.
As marketers exclusively focused on senior living, we are adept at describing the thoughtful design, gorgeous interiors and interesting location of each of our client partners. Layer onto that the details of rich programming, hospitable service offerings and helpful amenities, and you have a beautiful
What do you think of when you see the color yellow? For some, it’s warm and calming. For others, it’s anxiety-inducing. How you react to a color can feel deeply personal. Colors evoke memories and trigger gut reactions that many people struggle to articulate when
If the adoption of artificial intelligence (AI) is an expansive ocean — and, let’s face it, it’s as deep, wide, powerful and even ominous — how are you riding the waves? Speeding ahead on a powerboat? On the shore with your head in the sand?
The effectiveness of social media as a marketing tool — just like the effectiveness of any content channel — is as much about when you post as what you post. In the senior living space, a strong social media strategy incorporates seasonality in a way
Generative Engine Optimization: A New Layer to Your SEO Strategy In the evolving ABCs and 123s of digital marketing, generative engine optimization, or GEO, is widely considered the next evolution of search , riding the wave of AI-driven search experiences. (See, we told you it
The average attention span of an adult is eight seconds. We started to dig a little deeper into this finding but got distracted. Apparently, it also takes an average eight seconds for the croissant you had with your tea this morning to get from your
Why is Communication Important in Marketing? All healthy relationships are built on one important factor: good communication. The trick, of course, is figuring out what specific type of communication is most effective for both parties involved. Sure, our headline is a riff on a popular
Data. We collect it. We analyze it. We respect its power and celebrate its impact. And, yes, we put it front and center in our effort to market senior living communities in the most targeted way. But where does good old-fashioned storytelling fit into this