What do you think of when you see the color yellow? For some, it’s warm and calming. For others, it’s anxiety-inducing. How you react to a color can feel deeply personal. Colors evoke memories and trigger gut reactions that many people struggle to articulate when
If the adoption of artificial intelligence (AI) is an expansive ocean — and, let’s face it, it’s as deep, wide, powerful and even ominous — how are you riding the waves? Speeding ahead on a powerboat? On the shore with your head in the sand?
The effectiveness of social media as a marketing tool — just like the effectiveness of any content channel — is as much about when you post as what you post. In the senior living space, a strong social media strategy incorporates seasonality in a way
Generative Engine Optimization: A New Layer to Your SEO Strategy In the evolving ABCs and 123s of digital marketing, generative engine optimization, or GEO, is widely considered the next evolution of search , riding the wave of AI-driven search experiences. (See, we told you it
The average attention span of an adult is eight seconds. We started to dig a little deeper into this finding but got distracted. Apparently, it also takes an average eight seconds for the croissant you had with your tea this morning to get from your
Why is Communication Important in Marketing? All healthy relationships are built on one important factor: good communication. The trick, of course, is figuring out what specific type of communication is most effective for both parties involved. Sure, our headline is a riff on a popular
Data. We collect it. We analyze it. We respect its power and celebrate its impact. And, yes, we put it front and center in our effort to market senior living communities in the most targeted way. But where does good old-fashioned storytelling fit into this
Company culture matters. And for some, it can be just as – or even more important than – salary. An uplifting workplace culture isn’t just a perk anymore; it’s one of the main contributors to an organization’s success. While this is true across industries, those
A prima ballerina who danced with American Ballet Theater in NYC. A captain who stood at the helm of a vessel out of the Boston Harbor for 20 seafaring seasons. A survivor of the Holocaust. A mother of nine and grandmother of 32, who easily
New Perspectives on Hiring in Senior Living Are Picking Up Steam Hiring for senior living and retirement communities, particularly in higher levels of care, has historically been a challenge. But it’s one most communities have met with vigor, as management teams realize they must reach