What Is Generative Engine Optimization?
In the evolving ABCs and 123s of digital marketing, generative engine optimization, or GEO, is widely considered the next evolution of search , riding the wave of AI-driven search experiences. (See, we told you it was...
Beyond the Lens: Hidden Benefits of a Community Photo Shoot
The average attention span of an adult is eight seconds. We started to dig a little deeper into this finding but got distracted. Apparently, it also takes an average eight seconds for the croissant you had...
Your Community Shouldn’t Try to Be Everything
When it comes to marketing your senior living community, it may be tempting to try to be everything for everyone. It can feel limiting to not share a whole list of services and amenities in a...
What does a person-centric wellness approach mean for your senior living community?
In this day and age, a person-centered wellness approach may seem like an inevitable method. Customizations and personalizations accompany us everywhere. In marketing emails, in coffee orders, in shopping. Why should wellness not also be catered...
Senior Living Photo Shoot— Part 2: The Shoot
Welcome back to our senior living photo shoot diaries, where we’re documenting Ellyce and Rachel’s photoshoots for two Washington communities. In part 1, we laid out the process of planning and what all goes into getting...
Email Marketing Metrics & What They Mean For Your Senior Living Community’s Emails
Is your senior living community one of the many beginning to test email marketing in a digital-oriented world? This is a great first step in exploring all of the many ways emails can help you nurture...
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3 Overlooked Discovery Questions You Aren’t Asking But Should Be [+Tips!]
Launching into a sales pitch without proper discovery is like throwing your selling points against the wall and hoping something sticks. Because each aging adult has different needs and wants, this will never be an effective...
Direct Mail Elements To Consider For a Successful Campaign
The formula behind a successful direct mail campaign can’t be replicated for every unique mailer. But with careful consideration of each of the following direct mail elements, you’re that much closer to a successful recipe. Though,...
7 Benefits Of Working With An Agency With Senior Living Expertise
We’re often asked, “what’s the benefit of partnering with an agency with senior living expertise rather than a local agency that is familiar with the area?” A brief look back at the creation of Angell Marketing...
How Can Senior Living Communities Benefit From Online Reputation Management?
Curating the right brand image for when seniors and their adult children search your community is necessary for holistic marketing success. While much of the internet is out of our everyday control, there are strategies to...
