There is no junk in our mail. And direct mail is not dead.
Picture this: You head down to your mailbox one afternoon to receive your daily stack of mail. Dread comes over you as you realize most of your mail is bills and various promotional advertisements. All the...
Is AI a trick or a treat? A look into artificial intelligence and its impact on senior living.
There’s a lot of spookiness surrounding the use of AI or artificial intelligence — and rightfully so! You may be struggling to make sense of how a machine can generate messages within seconds that are not...
15 awards in two years? We must be doing something right.
We are humbled and proud to announce that Angell Marketing was recognized for the 2023 Mature Media Awards! For two years in a row, our senior living agency has represented one of the nation’s best marketing,...
What should your marketing spend look like for FY2024?
So, you’re jumping into budgeting earlier this year than last – nice work! Starting now will allow you to align your budget with goals that are attainable and get you where you need to be. Whether...
Why is paid search important for senior living communities?
Hey, Google! Search for “senior living communities near me.” When on the hunt for a retirement community, active seniors or their loved ones are compelled to browse the web. Google has become a great resource to...
Marketing automation & why it’s a must for senior living communities.
Marketing automation is a great way to guide your prospect’s journey! As we all know, choosing a community is a big decision and one that can take not only several months but years. Using a marketing...
What kind of content should senior living communities post on social media?
Seniors are rolling with the scroll! In other words, older adults are active social media users. You may already know that if you read our most recent blog: Do senior living communities need social media platforms?...
Do senior living communities need social media platforms?
The more our world spins around, the more our digital world is a part of our daily lives. New apps and platforms are constantly popping up, and it may be challenging to keep up with the...
What questions should senior living communities answer for prospective residents?
When considering all of the senior living options available, it can be overwhelming, to say the least. Prospective residents will need to evaluate all of the necessary lifestyle and health needs to feel comfortable and safe...
Creative Holiday Event Ideas For Senior Living Communities
As the holiday season approaches, seniors just want to have fun! Contrary to popular belief–seniors don’t want to sit around in their rocking chairs and knit fuzzy sweaters. The holidays are a great time to gather...