DOES FUNNY WORK IN SENIOR LIVING MARKETING?
Knock knock. Who’s there? Senior Living Marketing Humor. Senior Living Marketing Humor who? Yeah, exactly. When it comes to using humor in advertising and marketing, the rules tend to change according to what industry you’re in....
The Revolutionary Impact Of QR Codes In Senior Living
QR codes have been around since 1994, so why does it seem like you’re seeing them more and more, particularly in the senior living market? The answer is quite simple. Like most new technologies, the adoption...
Cracking the code to community engagement.
Imagine a vibrant senior living community filled with love, laughter, and lively interactions. Where waking up every day feels exciting and classes, dining, and social gatherings are just a short walk away — a place where...
There is no junk in our mail. And direct mail is not dead.
Picture this: You head down to your mailbox one afternoon to receive your daily stack of mail. Dread comes over you as you realize most of your mail is bills and various promotional advertisements. All the...
Is AI a trick or a treat? A look into artificial intelligence and its impact on senior living.
There’s a lot of spookiness surrounding the use of AI or artificial intelligence — and rightfully so! You may be struggling to make sense of how a machine can generate messages within seconds that are not...
15 awards in two years? We must be doing something right.
We are humbled and proud to announce that Angell Marketing was recognized for the 2023 Mature Media Awards! For two years in a row, our senior living agency has represented one of the nation’s best marketing,...
What should your marketing spend look like for FY2024?
So, you’re jumping into budgeting earlier this year than last – nice work! Starting now will allow you to align your budget with goals that are attainable and get you where you need to be. Whether...
Why is paid search important for senior living communities?
Hey, Google! Search for “senior living communities near me.” When on the hunt for a retirement community, active seniors or their loved ones are compelled to browse the web. Google has become a great resource to...
Marketing automation & why it’s a must for senior living communities.
Marketing automation is a great way to guide your prospect’s journey! As we all know, choosing a community is a big decision and one that can take not only several months but years. Using a marketing...
What kind of content should senior living communities post on social media?
Seniors are rolling with the scroll! In other words, older adults are active social media users. You may already know that if you read our most recent blog: Do senior living communities need social media platforms?...
