Luther Manor is a well-known, non-profit Life Plan Community located in Wauwatosa, WI that opened its doors to its first residents in 1961. Having thrived as a market leader over the ensuing decades, the time had come for Luther Manor to refresh and reinvigorate its marketing communications.
- Responsive website design & development
- SEO & SEM
- Web hosting & ongoing maintenance
The Angell Marketing Solution
Redesigning the Website
A key ingredient in that marketing approach was a redesign of the existing website. Working closely with the community’s sales and marketing staff, we incorporated new video and photography to create a fresh new look along with new, more engaging language reinforcing Luther Manor’s credibility, strength and stability. We added new, more informative content including a Resources for Better Decision-Making page for families considering a move into senior living. We also optimized the new website for search keywords and made it responsive for monitors, tablets and mobile devices.
Because a senior living community’s website is the front door to its marketing effort, its functionality and ability to answer important questions from seniors and their families is paramount. With a website that is optimized for search, responsive to digital format and rich in thought leadership material, the client continues to welcome leads through this important resource.
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