The effectiveness of social media as a marketing tool — just like the effectiveness of any content channel — is as much about when you post as what you post. In the senior living space, a strong social media strategy incorporates seasonality in a way
Generative Engine Optimization: A New Layer to Your SEO Strategy In the evolving ABCs and 123s of digital marketing, generative engine optimization, or GEO, is widely considered the next evolution of search , riding the wave of AI-driven search experiences. (See, we told you it
The average attention span of an adult is eight seconds. We started to dig a little deeper into this finding but got distracted. Apparently, it also takes an average eight seconds for the croissant you had with your tea this morning to get from your
A prima ballerina who danced with American Ballet Theater in NYC. A captain who stood at the helm of a vessel out of the Boston Harbor for 20 seafaring seasons. A survivor of the Holocaust. A mother of nine and grandmother of 32, who easily
Knock knock. Who’s there? Senior Living Marketing Humor. Senior Living Marketing Humor who? Yeah, exactly. When it comes to using humor in advertising and marketing, the rules tend to change according to what industry you’re in. Shilling cat food? Amusing. Pushing new cars? Kinda funny.
QR codes have been around since 1994, so why does it seem like you’re seeing them more and more, particularly in the senior living market? The answer is quite simple. Like most new technologies, the adoption rate is much slower for older generations. According to
Imagine a vibrant senior living community filled with love, laughter, and lively interactions. Where waking up every day feels exciting and classes, dining, and social gatherings are just a short walk away — a place where fostering engagement is just as important as care received.
So, you’re jumping into budgeting earlier this year than last – nice work! Starting now will allow you to align your budget with goals that are attainable and get you where you need to be. Whether that’s building census, growing awareness, executing on a rebrand,
When considering all of the senior living options available, it can be overwhelming, to say the least. Prospective residents will need to evaluate all of the necessary lifestyle and health needs to feel comfortable and safe in their future home. One thing for certain is
As the holiday season approaches, seniors just want to have fun! Contrary to popular belief–seniors don’t want to sit around in their rocking chairs and knit fuzzy sweaters. The holidays are a great time to gather with the community and one way to accomplish that