In senior living, marketing rarely happens in a vacuum. Community marketing teams are balancing occupancy goals, sales priorities, internal stakeholders, changing market conditions, resident and family expectations and a growing list of marketing opportunities. At the same time, they may be working with an agency
When considering which tactics support the strongest marketing strategy for senior living communities, many marketers rightfully tend to think first of their website content and functionality. Then they may consider their overall digital presence: SEO, paid search, social media channels, marketing automation and email tactics.
If the adoption of artificial intelligence (AI) is an expansive ocean — and, let’s face it, it’s as deep, wide, powerful and even ominous — how are you riding the waves? Speeding ahead on a powerboat? On the shore with your head in the sand?