General

When considering which tactics support the strongest marketing strategy for senior living communities, many marketers rightfully tend to think first of their website content and functionality. Then they may consider their overall digital presence: SEO, paid search, social media channels, marketing automation and email tactics.

If the adoption of artificial intelligence (AI) is an expansive ocean — and, let’s face it, it’s as deep, wide, powerful and even ominous — how are you riding the waves? Speeding ahead on a powerboat? On the shore with your head in the sand?