As marketers exclusively focused on senior living, we are adept at describing the thoughtful design, gorgeous interiors and interesting location of each of our client partners. Layer onto that the details of rich programming, hospitable service offerings and helpful amenities, and you have a beautiful
The effectiveness of social media as a marketing tool — just like the effectiveness of any content channel — is as much about when you post as what you post. In the senior living space, a strong social media strategy incorporates seasonality in a way
The average attention span of an adult is eight seconds. We started to dig a little deeper into this finding but got distracted. Apparently, it also takes an average eight seconds for the croissant you had with your tea this morning to get from your
Why is Communication Important in Marketing? All healthy relationships are built on one important factor: good communication. The trick, of course, is figuring out what specific type of communication is most effective for both parties involved. Sure, our headline is a riff on a popular
Data. We collect it. We analyze it. We respect its power and celebrate its impact. And, yes, we put it front and center in our effort to market senior living communities in the most targeted way. But where does good old-fashioned storytelling fit into this
Seniors are rolling with the scroll! In other words, older adults are active social media users. You may already know that if you read our most recent blog: Do senior living communities need social media platforms? However, you may still have some questions about what
The more our world spins around, the more our digital world is a part of our daily lives. New apps and platforms are constantly popping up, and it may be challenging to keep up with the new trends — or know when to disregard them
When it comes to putting out content in this day and age, it is essential to get your senior living community showcased through blogging. We’d even like to argue that it’s one of the most important features of a website. Whether or not you have blogs
Is your senior living community one of the many beginning to test email marketing in a digital-oriented world? This is a great first step in exploring all of the many ways emails can help you nurture leads and move them through the buyer’s journey. But
Launching into a sales pitch without proper discovery is like throwing your selling points against the wall and hoping something sticks. Because each aging adult has different needs and wants, this will never be an effective strategy. While the instinct to start selling your senior