Angell Marketing’s Artificial Intelligence Philosophy
If the adoption of artificial intelligence (AI) is an expansive ocean — and, let’s face it, it’s as deep, wide, powerful and even ominous — how are you riding the waves? Speeding ahead on a powerboat?...
More than a Preference: A Strategic Approach to Brand Color in Senior Living
What do you think of when you see the color yellow? For some, it’s warm and calming. For others, it’s anxiety-inducing. How you react to a color can feel deeply personal. Colors evoke memories and trigger...
The Seasonality of Social
The effectiveness of social media as a marketing tool — just like the effectiveness of any content channel — is as much about when you post as what you post. In the senior living space, a...
What Is Generative Engine Optimization?
In the evolving ABCs and 123s of digital marketing, generative engine optimization, or GEO, is widely considered the next evolution of search , riding the wave of AI-driven search experiences. (See, we told you it was...
Beyond the Lens: Hidden Benefits of a Community Photo Shoot
The average attention span of an adult is eight seconds. We started to dig a little deeper into this finding but got distracted. Apparently, it also takes an average eight seconds for the croissant you had...
Agencies Are From Mercury, Clients Are From Jupiter
All healthy relationships are built on one important factor: good communication. The trick, of course, is figuring out what specific type of communication is most effective for both parties involved. Sure, our headline is a riff...
STORYTELLING IN SENIOR LIVING MARKETING
Data. We collect it. We analyze it. We respect its power and celebrate its impact. And, yes, we put it front and center in our effort to market senior living communities in the most targeted way....
The Importance of Company Culture
Company culture matters. And for some, it can be just as – or even more important than – salary. An uplifting workplace culture isn’t just a perk anymore; it’s one of the main contributors to an...
For All We Know
A prima ballerina who danced with American Ballet Theater in NYC. A captain who stood at the helm of a vessel out of the Boston Harbor for 20 seafaring seasons. A survivor of the Holocaust. A...
Help REALLY Wanted
New Perspectives on Hiring in Senior Living Are Picking Up Steam Hiring for senior living and retirement communities, particularly in higher levels of care, has historically been a challenge. But it’s one most communities have met...
