We built the agency we wished we could hire
Our insider perspective is core to what we do. Our team is built with executives who have sat on the provider side as marketing directors, sales counselors and regional managers.
This DNA is our foundation. Our agency was born from the frustrations our founder experienced as a client for 20 years. She was tired of opaque billing, generic creative and the disconnect between marketing efforts and sales realities.
We built this agency to be the solution. We’re a strategic partner who speaks the language of finance and operations, not just marketing. We understand your business realities and the pressure you face from your board and capital partners.
Meet our leadership
Wynne Angell
Founder and CEO
Our founder and CEO, Wynne, uses her 40 years of direct, client-side experience as a sales and marketing director to build strategies that solve real-world occupancy challenges.
Lesli Knee
Executive Vice President
As executive vice president, Lesli brings 25 years of high-level marketing and strategic planning leadership to drive our daily operations and ensure our clients meet their marketing objectives.
Lisa Schmidtke
Senior Vice President
Marketing Solutions
Our senior vice president – marketing solutions, Lisa, draws on 25 years of strategic marketing leadership, including as a regional marketing director for a major US healthcare system, to deliver on-target results for our clients.
Dawn Sigmen
Vice President
Consulting
Dawn, our vice president – consulting, brings over 30 years of insider expertise, drawing on her 17 years as a community marketing and sales director to build strategies that work in the real world.
Jeff Berney
Senior Creative Director
Jeff, our senior creative director, is a 25-year creative leader who moves beyond awards to focus on the real goal: telling emotionally resonant stories that drive sales.
Michelle Hubacher
Senior Director of Audience and Content Strategy
Our senior director of audience and content strategy, Michelle, uses her 20 years of integrated strategy experience to craft the audience-first content that educates families on the benefits of community life.
Brian Bothamley
Senior Manager, Digital Marketing
Brian, our senior manager, digital marketing, specializes in senior living digital marketing, building lead-generating and conversion-centric paid search and social strategies that deliver quality, revenue-generating leads.
Cynthia Duff
Vice President, Finance
Our vice president, finance, Cynthia, brings 25 years of high-level finance, accounting, and analytics experience from the non-profit and government sectors to manage our financial and human resource operations.
Brittany Dagenhart
Director, Client Services
Brittany, our director, client services, brings over a decade of senior living client service, developing sound, strategic solutions that solve complex challenges from new developments to occupancy turnarounds.
Our core values
Passionate
A genuine love for older adults and the communities that serve them.
Strategic
An approach that combines deep industry knowledge with careful planning to create work that is effective and measurable.
Creative
A commitment to new ideas and on-target creative that surprises and delights clients.
Personal
A belief that integrity, loyalty, and passion form the foundation of all relationships.
Adaptable
A flexible approach that accommodates the unique needs and unexpected challenges of clients’ lives and business.
Fun
The belief that loving what you do means having fun while doing it.
An agency built from the client side
Our insider background isn’t just a story. It’s a structural advantage.
We built The Senior Living Occupancy Engine™ to be the antidote to the exact frustrations we had when we were clients.
Strategy grounded in reality
Our insiders start with your operational reality. Because we’ve been operators, we analyze your entire sales ecosystem, from staff performance to CRM data. This provides the strategic certainty you need for high-stakes decisions.
Connecting marketing to move-ins
We partner for full-funnel growth. We know leads are useless if your sales team can’t convert them. Since we’ve been in sales, our system includes “embedded sales enablement”. We give your team the tools to turn prospects into residents and measure our success by your occupancy, not our clicks.
Transparent project pricing
We hated opaque hourly billing as clients, so we eliminated it. Our “no surprises” project-based pricing was a foundational decision. It gives you complete financial predictability, which allows you to invest with confidence.
Our promises to you
Lead from experience
Our strategy is grounded in the operational realities of the senior living world. We act as true partners, not order takers.
Speak with
candor
We build trust through transparency. We use a “no surprises” project-based pricing model, not opaque hourly billing.
Champion the mission
We have a genuine passion for this industry. We reject templates and create 100% custom work that make communities stand out.
Drive measurable success
We are focused on winning for our clients. We measure our success by your success: full occupancy and met financial covenants.
Proven, respected, recognized
Award-winning creative
A consistent winner at the National Mature Media Awards and Aspect Awards. Our work is recognized as among the most effective in the industry.
Trusted by financial partners
Financial institutions trust our strategic counsel. They hire us to conduct third-party audits for bondholders when communities miss their sales and occupancy covenants.
Embedded in the industry
We’re a dedicated part of the senior living community, including being active members and board directors for LeadingAge.
Join our mission
Partner with an insider
Let’s diagnose your challenges and build a plan for a true partnership, not a sales pitch.
A team dedicated to change
We’re looking for talented professionals who share our passion for changing the narrative of senior living. See our open opportunities.