Michelle has over 20 years’ experience creating content and crafting integrated marketing strategy with a focus on creative development. She has penned copy and provided concepting for tactics ranging from direct mail campaigns, website redesigns, patient education materials and annual reports to product packaging. Michelle has led creative teams within agencies, corporate organizations, a PR firm and a woman’s magazine. She has provided content strategy and creative direction for senior living communities across the country and is passionate about educating seniors and their families on the benefits of community life.